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1. Most of us would agree ethics start with the top management and filter down, but is it possible for the ethics of the line employees to influence upper management? Address this issue in addition to the posted question.

2. If ethics starts at the top (and I believe it should), does that mean employees must share the ethics of the CEO in order to “fit in”? What if the CEO does things you would consider borderline un-ethical?

3. Describe the opportunities that could arise for the bicycle industry based upon recent social and environmental trends. PLease be veryspecific and gives details.

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