1 media strategy is also part of lsquohow do we get there, Ask an Expert

Management Studies

1. Media strategy is also part of ‘how do we get there?' Explain why you agree or disagree that a firm understanding of media characteristics should be the first step in this part of the framework.

2. There are a number of practical issues when considering how to put a campaign into practice. Discuss at least one such issue for a product of your choice.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92025974

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