1. Matrix questions

a. Questions in a questionnaire that allow the respondent to answer in his or her own words.

b. Sets of questions in a questionnaire that use the same set of response categories.

c. Questions in a questionnaire that force the respondent to select from a list of possible responses.

d. Questions in a survey that depend on the responses to earlier questions or which have questions dependent on them.

2. In the study in the previous question what would be the primary independent variable?

a. The increase in the proportion of nonsmokers in the US

b. The frequency of presentation of the campaign advertisements

c. The cost of the advertising campaign

d. The rate of lung cancer in the population

3. What is an open-ended question?

a. Respondent is asked to select answer from the list provided

b. Respondent is asked to provide own answer

c. None of the above

d. All of the above

4. Unobtrusive measures

a. A process in which numbers are assigned according to rules of correspondence between definitions and observations.

b. The study of physical traces, archives, and observation without participation.

c. The process of figuring out how to measure concepts using empirical evidence.

d. The challenge of collecting data without it being effected by certain external obstructions.

5. Observers can play any of several roles in field research. The _________ studies a social process without becoming part of it in any way.

a. Complete participant

b. Complete observer

c. Participant-observer

d. Observer-participant