1 marketing researchers generally use the objective method, Ask an Expert

Management Studies

1. Marketing researchers generally use the objective method to measure social class rather than the subjective or reputational methods. Why is the objective method preferred by researchers?

2. Under what circumstances would you expect income to be a better predictor of consumer behaviour than a composite measure of social class (e.g. based on income, education and occupation)? When would you expect the composite social-class measure to be superior?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92175202

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