1 market choice which country have you chosen to focus upon, Ask an Expert

Management Studies

1. Market Choice Which country have you chosen to focus upon? Why? (The choice of country will, typically, be a formal restatement of the decision set out in the company brief, together with a statement regarding your assessment of the market potential)

2. Rationalisation

The market (describe the market in which the product is to be sold)

a) Customers - Characteristics of consumer target groups (age, gender, income, occupation, lifestyle and personality, family size, geographic location etc) - Consumer preferences and buying habits - Product use patterns (and intended product use) - Product feature preferences - Shopping habits

b) Competition - Identification of the main players - Relevant market shares - Industry type (e.g., monopoly, oligopoly) - Significant differences between your product(s) and the competition's product(s) in terms of the 4Ps

c) Market size and sales estimates - Industry sales estimates for the year - Sales estimates for your company

Company: MADE GROUP with Dairy products

Country: philippines

Words: 1200.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91983858

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