1. Many marketing managers consider the Product Life Cycle model to be useful, but fundamentally flawed, because:

a. Some markets mature even before the product is introduced

b. Early adopters are not always part of the mature consumer target segment

c. Product warranties can be instituted to actually guarantee that a product will not decline or break as it gets older

d. Overall sales in the maturity phase can actually surpass those in the growth phase e. Innovative marketing managers can extend the curve almost indefinitely by finding new dimensions on which to differentiate their product.

2. Please discuss some of the factors that were most critical to Chipotle's decline. Will matters change under its new CEO? What innovations do you expect from Brain Niccol?

3. Generate a list of reasons why employees join a union. Also, generate a list of why unions may not be beneficial to employees. Compare and contrast the lists. Do labor unions have a future in the American workplace? Why or why not?

4. Having key project environmental forces in mind and their effect on management of projects, how do you envisioned things to happen in the business project environment in the next two decades ahead?