1 location of retail outlets is an issue in strategic, Ask an Expert

Management Studies

1. Location of retail outlets is an issue in strategic planning. What initial steps would you recommend to Juanita (see Marketing Application 1) when she considers a location for her store?

2. Visit a retail store you shop in regularly or one in which you would like to shop. Identify the store, and describe its atmospherics. Be specific about both exterior and interior elements, and indicate how the store is being positioned through its use of atmospherics.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92058532

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