1. Localization strategy is focused on increasing profitability by customizing the company's goods or services so that the goods provide a favorable match to tastes and preference in different national markets. American television network, HLC implemented versions of its network in Europe and Australia with programs tailored to the cultural trends of Europe and Australia. In what way did HLC implement a localization strategy?

a. Sent one feed across Europe composed of almost entirely American programming

b. Developed newly named networks across different nations

c. Remained within the U.S. to serve its local market exclusively

d. Broke its service into feeds aimed at regional markets

2. Of the four attributes of a national or country-specific environment that have an important impact on the global competitiveness of companies located within that nation, which describes the related and supporting industries?

a. A nation's position in factors of production, such as skilled labor or the infrastructure necessary to compete in a given industry

b. The nature of home demand for the industry's product or service

c. The conditions in the nation governing how companies are created, organized, and managed, and the nature of domestic rivalry

d. The presence or absence in a nation of supplier industries and related industries that are internationally competitive

3. According to the textbook, a “vision” requires that a leader communicate positive outcomes of the future to their followers. Give an original example of a vision.