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1. List the four steps in market research process?

2. Describe in some detail the three types of research that are typically used in business environment and any specific areas of research interest to business?

3. How do you go about planning a research project?

4. Describe you understanding of ethics in market research?

5. What are the advantages and disadvantages of using open ended questions in research surveys?

6. Describe the different methods of sampling?

7. What are the most commonly used statistical analysis measures?

8. Provide the formula for calculation the mean variance and probability?

9. Calculator and budgeting all install goods?

10. Primary data is collected by three main methods what are these?

11. When determine the feasibility of a research project, what considerations do you need to make?

12. List 3 relevant personnel in an enterprise that a market research would need to consult with the determine the organisations research requirements?  

13. What would you need to consider when scoping a market research project?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91612555

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