1. List and explain three key lessons you have learned based on the review of the Waste Management Case Study and

2. Conduct an external environmental analysis of this case. List and explain the general and specific factors found in the case, and provide an example for each type.

3. An increasing interest in recycling on behalf of consumers and companies is an example of changing sociocultural and political and legal views in relation to the general environment. Based on the details of the case, the high cost of collecting and sorting recyclable materials means that Waste Management loses money when it recycles the items. What can the company do to meet increased customer expectations on one hand, while still earning a profit on high cost recycled materials?

4. To improve its public image, how should Waste Management deal with advocacy groups? If you were given the opportunity, what two recommendations would you make to Waste Management's management on this topic?