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1. List and explain each of the three basic question-response formats. Indicate and describe the two variations for each one, and provide an example of each.

2. What is meant by "level of measurement"? Compare and contrast the three levels of measurement described in the reading.

3. What is coding and why is it used? What are the basic rules for questionnaire coding? Relate the special coding needed with "all that apply" questions.

4. Describe computer-assisted questionnaire design and its basic functions. List and explain at least three features of computer-assisted questionnaire design programs that are more advantageous to a questionnaire designer than the use of a word processor program.

5. What are the four "do's" and four "don'ts" as described in our textbook in regards to "question wording"? Describe and provide an example of each.

APA, 200 Words Min Per response .

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91903309

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