1. Last year, some 35.5 million Americans bought at least one container of pomegranate juice. The Pomegranate Board believes that there are 129.7 million potential buyers among American adults. Bryce Family Farms claims 9.2 million buyers last year, while Sunshine Juices claims 8.3 million buyers. Calculate market penetration for the U.S. pomegranate juice market. Round your answer to the nearest tenth of a percent. Report 27.5%, for example, as "27.5".

2. Sunshine Juices competes in the U.S. pomegranate juice drink market. Last year, this market was worth $378.7 million. Leading brands in this market (with their retail sales) included: Bryce Family Farms $79.5 million Sunshine Juices $57.7 million Orchard Life $57.4 million Middle Earth Foods $43.1 million Better You Foods $27.3 million Calculate four firm market concentration for the U.S. pomegranate juice drink market. Round your answer to the nearest tenth of a percent. Report 27.5%, for example, as "27.5".

MARKETING METRICS IS THE SUBJECT OF THE QUESTION.