1. Keep a service journal for a day and document your use of services. Ask yourself before each service encounter to indicate your predicted service of that encounter. After the encounter, note whether your expectations were met or exceeded. How does the answer to this question relate to your desire to do business with that service firm again?

2. Your sole proprietorship or partnership is growing, and you plan to establish a corporation. Explain the advantages, process for incorporation, and your options for corporate financing.