1. Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the ________ function of public relations.

   a. press relations

   b. lobbying

   c. development

   d. product publicity

   e. public affairs

2. Suave ran ads featuring a woman with beautiful hair questioning "Suave or Matrix? Can You Tell?" This is an example of ________.

   a. secondary advertising

   b. comparative advertising

   c. informative advertising

   d. reminder advertising

   e. buzz marketing

3. Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.

   a. pull; push

   b. continuity; pulse

   c. push; pull

   d. pulse; pull

   e. pulse; continuity

4. To succeed, an advertisement must ________.

   a. have a significant budget

   b. be placed during prime time

   c. gain attention and be engaging

   d. interrupt or disrupt

   e. be high frequency