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1. Interview a local small business owner to determine the type of marketing research, if any, he or she has used.

2. Visit a local small retailer and observe its marketing efforts-for example, salesperson style, store atmosphere, and warranty policies. Report your observations to the class, and make recommendations for improving these efforts to increase customer satisfaction.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92194769

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