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1. Interactive ads include which of the following activities?

a. Ads used in combination with various technologies including sound, video, flash animation, Java and Javascript.

b. Special forms of ads such as floating ads, page take overs, and tearbacks further designed to get the attention of the user.

c. Activities designed to engage the users such as drop down menus, built in games, check boxes and search boxes.

d. All of the above

2. Which of the following is currently the dominating advertising tool on the Web?

A. Embedded ads

B. E-branding

C. On-line surveys

D. Banner advertising

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