1. Instructions
Answer the following "Questions for Discussion" from Page 18 (questions are numbered to match the book)
1. What is your favorite consumer electronics retailer? Briefly expain the criteria you use in making your selection. What can a competing firm do to lure you away from your favorite firm?
2. Describe how the special characteristics of retailing offer unique opportunities and problems for local gift shops.
3. Explain the retailing concept. Apply it to your school's bookstore
2. Instructions
Answer the following questions at the end of the chapter and submit into the appropriate drop box.
Page 78
Question 1 Why is it necessary for a small retailer to develop a thorough, well-integrated strategy? What could happen if the firm does not develop such a strategy.
Question 2. What are the pros and cons of starting a new hair salon versus buying an existing one?
Question 3 A competing bicycle store has a better location than yours. It is in a modern shopping center with a lot of customer traffic. Your store is in an older neighborhood and requires customers to travel farther to reach you . How could you use a merchandising, pricing and communication strategy to overcome your disadvantageous location?
Grade based on quality and correctness of answer
3. Instructions
Instructions
1. Read Chapter 4 Appendix "The Dynamics of Franchising" and be able to understand the advantages and disadvantages of franchising and understand what questions should be asked by franchisees considering a franchise opportunity. No submission required.
2. Answer the following questions from Page 106 and submit both question and answer to the designated drop box.
Page 106
Questions
3.Why does the concept of ease of entry usually have less impact on chain retailers than on independent retailers?
4. How can an independent retailer overcome the probate of little computerization ?
7. What are the similarities and differences between chains and franchising?
11. How could a small independent restaurant increase its channel power?