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1. Indicate the intensity level-intensive, selective, or exclusive-best suited for the following products, and explain why it is appropriate.
a. Personal computer

b. Deodorant

c. Collector baseball autographed by Mark McGwire

d. Windows XP computer software

2. Assume that you are responsible for the physical distribution of computers at a Web-based company. What would you do to ensure product availability, timely delivery, and quality service for your customers?

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