1. In your own words, explain integrated marketing communications and why it is important. Describe the four promotional methods an organization can use in its promotion mix.

2. In 200 words state : How should you document employee counseling sessions and at what point should documentation be sent to HR? Please re-frame from using ambiguous terms such as it, this, and they.

3. Discuss the idea of the ownable brand idea: a single-minded idea that a brand can build its campaign.Support your views with examples and cases. Consider why it is important for a brand to have such an idea.