1. In your opinion, with regard to showrooming, are online vendors behaving unethically? Use both the categorical imperative and utilitarianism in your answer.

2. In your opinion, is Amazon.com behaving unethically by creating and disseminating the Price Check App? Use both the categorical imperative and utilitarianism in your answer.

3. In your opinion, are consumers behaving unethically when they showroom? Use both the categorical imperative and utilitarianism in your answer.

4. What are the long term consequences of showrooming? Do they matter?