1. In which stage of the product life cycle should product strategy focus on process modifications as the product is being “fine-tuned” for the market?
a. introduction
b. growth
c. maturity
d. decline
e. none of the above
2. According to the manufacturing-based definition of quality,
a. quality is the degree of excellence at an acceptable price and the control of variability at an acceptable cost
b. quality depends on how well the product fits patterns of consumer preferences
c. even though quality cannot be defined, you know what it is
d. quality is the degree to which a specific product conforms to standards
e. quality lies in the eyes of the beholder
3. High fixed costs and low variable costs are typical of which approach?
a. product
b. process
c. mass customization
d. repetitive
e. A and C
4. Among the ethical and social challenges facing operations managers are
a. honoring financial commitments
b. maintaining a sustainable environment
c. developing low-cost products
d. providing an efficient workplace
e. all of the above