1. In which of the following cases the use of an impersonal voice is most likely to be appropriate?

In internal persuasive messages to emphasize shared work goals

In external persuasive messages to emphasize reader benefits

In internal persuasive messages to deemphasize self-centeredness

To emphasize objectivity in persuasive messages

In external persuasive messages to depersonalize the message

2. Which of the following is most likely to help you reduce skepticism once you've described your solution?

Restating the need for the solution

Providing a strong rationale

Showing appreciation for your reader's views

Discussing positive points about your competitor's products

Agreeing with your readers objections

3. Which of the following characterizes the writing style of persuasive messages?

Direct and explicit

Direct and implicit

Indirect and implicit

Indirect and explicit

Exaggerating and explicit

4. The model used most successfully for mass sales messages is the AIAD approach: attention, information, action, and description.

True

False

5. Persuasion implies that you are communicating with someone who thinks the same way as you do.

True

False