1. In the marketing planning process, consumer needs should be assessed before the product is positioned.

True/false

2. Marketing is the way a product is designed, tested, produced, branded, packaged, priced, distributed, and promoted.

True/false

3. When a company distributes its products through one or more distributors and resellers, the company is using?

A. channel marketing

B. no-channel marketing

C. direct marketing

D. multi-level marketing

E. integrated marketing

4. Which pricing strategy uses marketing communication to manipulate the customer's judgment of value?

A. psychological pricing

B. value pricing

C. distribution pricing

D. copy pricing

E. customary pricing