1 in the context of customer relationship management trends, Ask an Expert

Management Studies

1. In the context of customer relationship management trends, which of the following statements is true of personalization??

- ?It uses mass-media approaches to meet the expectations of customers

- ?It increases the time taken by customers to make purchase decisions

- ?It involves rewarding customers for their business to a firm?

- It treats customers as individuals who have their own unique sets of needs and wants?

2. A realtor is trying to predict the value of a home. He has quantitative data available and has evidence that the home price has a strong relationship to the square footage of the home. The best choice for a forecasting model is

?A. linear regression. ?B. moving average. ?C. market survey. ?D. exponential smoothing.

3. What is "initial buys" in 4 main sections of seasonal calendars? (product lifecycle management class)

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93082472

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