1 in the context of consumer choice which of the following, Ask an Expert

Management Studies

1. In the context of consumer choice, which of the following statements is true?

a. Consumers do not tend to consider the products that are carried by a particular store.

b. Store image does not play any role in consumer choice.

c. The location of a store does not play any role in consumer choice.

d. Consumers have gradually become less brand-loyal and more store-loy

2. Marketers use _____ to assess consumers' choice criteria.

a. just noticeable difference b. attribute correlation c. affect-based evaluation d. conjoint analysis

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92531791

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