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1) In the context of channel-of-distribution structures, discuss the distinguishing features of the Japanese distribution structure.

2) Describe export management companies. What are their advantages and disadvantages?

3) What has become the primary vehicle for doing business in many foreign countries? Explain and justify your answer.

4) In the context of product adaptation, what is product homologation? Give an example

5) A company has a choice of four different modes of foreign market entry. Briefly describe each of these modes.

6) Describe the essential elements of an international communications process.

7) Language is one of the major barriers to effective communication through advertising. Explain with an example.

8) What should be the nature of a training program for international marketing personnel? Please describe

9) In the context of international marketing, how important is a second language for a manager?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92473423

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