1. In terms of consumer perception, slogans, advertisements and product information are considered to be ______________.

1. Emotional stimuli

2. Physical stimuli

3. Metaphysical cues

4. None of the above

2. Stereotypes are used by consumers as a means of classifying, which helps to simplify judgements when information is lacking or when there is an overload of information. They are also referred to as ______________.

1. Consumer expectations

2. The halo effect

3. Summary constructs

4. Heuristics

3. The first stage of the process of perception is ______________.

1. Fragmentation

2.  Exposure

3. The sensory process

4. Attention

4. Operant conditioning is a process through which an individual learns to perform behaviours that produce positive outcomes and avoid behaviours that yield native outcomes. It is also known as ______________.

1. Classical conditioning

2. Instrumental conditioning

3. Massed learning

4. Skinnerism

5. An advertisement showing a picture of a female pig feeding her piglets in a confined cage, with text advocating a ban on all ‘sow stalls’, is an example of the use of ______________.

1. Misinformation

2. Both a rational and emotional appeal

3. An emotional appeal

4. A rational appeal