1. In comparison to early adopters, which of the following statements is true of the early majority?
a. They are likely to collect more information and evaluate more brands.
b. They are more likely to be opinion leaders.
c. They are less likely to extend the adoption process.
d. They are self-confident, and they rely less on group norms.
2. In which of the following ways does the concept of product life cycle (PLC) help marketing managers?
a. It can be used to analyze a brand, a product form, or a product category.
b. It dictates the marketing strategy to be used for a product.
c. It tells managers the length of a product's life cycle.
d. It informs marketers about the duration of a product in the various stages of its life cycle.
3. In addition to making shopping easy and convenient for the customer, an effective layout:
a. heightens the olfactory sense of the customers.
b. can persuade customers to purchase expensive products.
c. has a powerful influence on traffic patterns and purchasing behavior.
d. provides customers with the ability to easily replace sold items.