1. Imagine that you are the Product Manager for the Orville Redenbacher SmartPop! line of Microwave Popcorn. Your boss has suggested that you develop some strategies to increase sales of SmartPop! Microwave popcorn. According to the text, there are 5 different PLC strategies for increasing sales. Give a suggestion for each:

1. Modify the Product by Adding a New Flavor

2. Modify the Product by Changing the Packaging

3. Modify the Market by Finding New Users

4. Modify the Market by Increasing the Use

5. Modify the Market by Creating New Use Situations

2. Research indicates that problems can be categorized based on their outcomes. What might the required outcomes that would cause a problem to be categorized as the following:

a. Zero-sum games

b. Win–win

c. Satisfying solutions

d. Other (define)

3. Uber actions or alternatives the company could have taken or should take in the future to ensure they are conducting business in an ethical manner.