1. If four advertisers bid the amounts shown below, which advertiser will pay the most per click?

$3.48 CPM

$2.50 CPM

$2.06 CPC with a CTR of 0.2%

$3.00 CPC with a CTR of 0.1%

2. Ayisha has recently been on the Internet looking for a wedding gown. She is now on the Internet looking for camping supplies she will need for an upcoming trip. She notices display ads for wedding gowns on the camping-related sites. These advertisers are using

keyword targeting

placement targeting

interest targeting

topic targetin