1. If an organization is trying to collect data on a topic where there may be a concern for interviewer bias, the best methodology to employ would be: a) Mail surveys b) Telephone surveys c) Personal interviews d) Focus groups

2. The adopters who are willing to endure technical difficulties in order to gain a competitive advantage in terms of the diffusion of innovation curve are early adopters.

True

False

3. The major difference between secondary and primary data is that secondary data are:

a) Usually more costly

b) Have more respondents in the data set since they are national samples

c) Collected by Government agencies

d) Are data collected for another purpose than that under study