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1. If a firm can increase its total revenue by raising its price, shouldn't it do so? Explain your answer

2. How important is it for a company to estimate ROI before launching a new product? What does a target ROI enable that company to do?

3. Do you see any disadvantages to brands participating in social media? How does marketing affect the way you interact with social media?

4. As a consumer of mobile marketing, what is your reaction to mobile ads? What are some of the most effective ads? The least? How do they differ?

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