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Management Studies

1. Identify two television commercials, one aimed at stimulating primary demand and one aimed at stimulating selective demand. Describe each commercial, and discuss how each attempts to achieve its objective.

2. Which of the four promotional methods- advertising, personal selling, public relations, or sales promotion-would you emphasize if you were developing the promotion mix for the following products? Explain your answers.
a. Washing machine

b. Cereal

c. Halloween candy

d. Compact disc

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92058513

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