1. Identify three moral heroes and sheroes in corporate America, business men and women who take the high road when it comes to ethics in business. Write a summary of these three individuals who you think exemplify higher ethical standards in the business world and how this is manifested in their actions and business ethics.

2. Do you believe companies that engage in ethical values and practices often outperform those that do not? Does a business have a higher purpose than making a profit? What is your reaction to the four tenets of Conscious Capitalism identified on pp. 32-34 of Mackey's book?