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1. Identify the segments that make up Coka-Cola's target market(s). Use critical thinking: Compare and Contrast the major differences between each segment.

2. With the use of examples, identify and discuss a range of cultural challenges that managers and employees may experience when a business becomes international. Show how these issues might be addressed?

3. Discuss the key drivers of globalisation showing how they have affected business strategies and practices.

Operation Management, Management Studies

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