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1. Identify the medium you currently use most frequently to communicate. Compile a list of advantages and disadvantages to this communication medium, and discuss them in your essay.

2. Define each of the four cultural types that might emerge in a corporate culture. Of the types you identified, which one have you currently or previously worked in? Explain your experience in that culture and whether the culture was appropriate for the business.

3. What is empathy, and how does it affect business communication? How do empathy and sympathy differ? Identify how this concept ties into the planning and decision making that go into a message.

 4. View Fake Blueberries and Betty Crocker, Kelloggs, General Mills and Target Stores (6:43)https://www.youtube.com/watch?v=HFIGQhRKkOs about the use of blueberries in common brands. Discuss the contents of this video as they relate to the organizational responsibility for communication and what product labeling guidelines the video demonstrates, and provide insight on outcomes the organizations may anticipate in the future.

5. Compile a list of the advantages and disadvantages of social media as a modality for written communication, as well as recommended uses and precautions for its use where businesses are concerned.

Answer each of the following questions in short-answer essay format consisting of a full paragraph that addresses all parts of each question.

Part #2

Answer each of the following questions in essay format. The essay must include an introduction, body, and conclusion and address all parts of each question. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number.

Essay Questions

Conduct an online search to find information about the challenges related to business writing. Write an essay that describes your findings. At a minimum, address the following items:

- What are the challenges you identified?

- Identify at least one of the challenges that you experience in your own writing efforts.

- How can technology play a role in addressing these challenges?

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