1. Identify the four strategies for pricing and the sales objective for each. Which strategy do you feel is the most effective? Support your answer.

2. What are the two types of wholesalers and the benefits that each afford? What connection do they have to the producer, and what advantages do the producers and wholesalers gain using these strategies?

3. What are the elements that influence consumers' decision-making? Provide an example of a product that influences senior men or women? .

4. What is utility? In what ways can utility affect the market? .