1 identify the categories of variables used by mattel to, Ask an Expert

Management Studies

1. Identify the categories of variables used by Mattel to segment the market for Max Steel action figures. Can you suggest additional variables that Mattel might use in his market?

2. Why has more progress been made on customer value differentiation than on customer needs differentiation.

3. Do multinationals have an ethical obligation to try to preserve jobs for workers in their home-country markets? Why or why not?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92291992

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