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1. Identify the basic stages in the new product development process. Discuss each phase of this process. Show how each phase links together towards new product development through stages and decision gates (The stage-gate process). Evaluate the value this more rigorous process brings to new product development.

2. A Company decided to create a formal product development department. Discuss how this department should look first for product problems/Ideas. Generally, what types of information might be obtained inside and outside the company? Specifically, review lead users. Are they especially important in user-oriented ideation?

3. Using the subject of your own Course Project as an example, describe how you would incorporate environmental responsibility in the product development process. How would you incorporate green marketing in it? Support your choice to go green, and indicate the role cost would play. Remind your instructor the subject of your course project.(I attached my course project file)

Attachment:- Chow-Chopper .rar

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92068788

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