1. Identify Johnson & Johnson core competencies and assess which ones are rare, costly, or not easily imitated.

2. Present a summary of Johnson and Johnson's organization's strengths and potential (or currently verifiable) competitive capabilities. Also, summarize the organization's weaknesses. Identify the company’s core competencies and assess which ones are rare, costly, or not easily imitated.

3. Apply the Resource-Based View (RBV) to help identify both the tangible and intangible assets the organization may be able to use to accomplish its intended strategies.

4. Consider and discuss the things that may make the organization's resources and capabilities difficult for others to imitate. Use Value Chain Analysis to help deepen the understanding of the relative value of the resources and capabilities that been have identified. Seek objective and independently verifiable evidence of potential rarity of the resources and capabilities. Please post reference material.