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1. Identify IMC examples. They can be presented in any media, not just Youtube videos. If you cannot link your example, please describe it to us. In your posting, state why you chose the example, who it represents, and how the communication piece represents IMC.

2. How does one know if a company has sufficient competitive power to determine if it has a sustainable advantage over competitors? How does cost structure and customer value remain competitive?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93120477

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