1. IBM, Memorial Sloan Kettering, and Cedars-Sinai have a _________ whereby IBM receives expert medical knowledge that it uses to leverage its technological skills to develop new medical insights.

divestment

joint diversification

global integration

strategic alliance

2. It is important to question the reliability of forecasts because...

underestimating uncertainty can lead to good competitive strategies.

the growth new industries, such as that of telecommunications, cannot be predicted.

uncertainty is black and white, and therefore the gray areas are unimportant.

if predictions are too low, a company like Motel 6 might build too many units and thus have a surplus of capacity.

3. The online promotion effectiveness refers to:

The reach of audience volume of a site

The proportion of sales influenced by the website

The proportion of business turnover achieved by e-commerce transactions

A and C

None of the above

4. In the next year, the hospital wants to identify sponsors or donors that will contribute to an established initiative for chronic disease prevention and treatment. This is an example of a:

A) Short-term goal

B) Medium-term goal

C) Long-term goal

5. Global logistics firms such as DHL Supply Chain and Global Forwarding or C. H. Robinson Worldwide compete using an overall cost leadership strategy in primary activities such as

effective use of automated technology to reduce scrappage rates.

minimize costs associated with employee turnover through effective policies.

effective layout of receiving dock operations.

standardized accounting practices to minimize personnel required.