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1. I know we touched on the reward programs, but let's elaborate a little bit more. How are they using these reward programs? Are there similar hospitality companies using reward programs? If so, give an example.

2. Is it really possible to predict changes in social trends far enough in advance to capitalize on them without significant risks?

3. What are the five sources of information compiled be media researchers and how are they used in media planning?

4. Under what circumstances can merit or ability be used to determine layoffs? (In a unionized workforce)

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