1. How you can use these practices to improve the marketing effectiveness in your current organization. Discuss how you can forge a long-term marketing strategy in your organization. How can the establishment of effective workgroups assist you here?

2. Describe the areas that are typically addressed in developing leaders. What are specific issues to consider when developing women and members of minority groups?

3. Do demographics influence how important some benefits are to employees? (Hint: Demographics includes factors such as the employee’s age, gender, family status, etc. ?