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1. How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?

2. What implications does the product life cycle theory have for international product development strategy?

3. To what degree should international markets be offered standardized service and warranty policies that do not differ significantly from market to market?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92043053

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