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1. How does the family influence the consumer socialisation of children? What role does television advertising play in consumer socialisation?

2. As a marketing consultant, you were retained by the Walt Disney Company to design a study investigating how families make holiday decisions. Who, within the family, would you interview? What kind of questions would you ask? How would you assess the relative power of each family member in making holiday-related decisions?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92175217

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