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1. How do you define a "completion," and how does this definition help a researcher deal with incomplete questionnaires?

2. What is nay-saying, and how does it differ from yea saying? What should a researcher do if he or she suspects a respondent of being a nay-sayer?

3. On your first day as a student marketing intern at the O-Tay Research Company, the supervisor hands you a list of yesterday's telephone interviewer records. She tells you to analyze them and to give her a report by 5 p.m. Well, get to it!

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Marketing Management, Management Studies

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