1. How do salespeople contribute to our society? Are there negative aspects of personal selling from a societal perspective? Feel free to provide any examples.
2. In your own words, how would you describe the marketing mix? How does the act of selling fit into it? Feel free to include examples.
3. Customer Relationship Management (CRM)
• Details: Explain the concept of CRM at a high-level,
• and then explain some of the large technology solutions that help companies with CRM (e.g. Siebel, Salesforce.com, etc.)
4. Go to the following corporate sites and examine their ethics policies. How are they similiar? How do they differ? If you were a sales representative for these companies, would your behavior differ between them? Which ethics policy do you admire the most? Which need changes or improvements?
• Merck: http://www.merck.com/about/how-we-operate/code-of-conduct/home.html
• Mattel: https://corporate.mattel.com/about-us/code_of_conduct.aspx
• General Electric: http://www.ge.com/careers/culture/life-at-ge/working-environment
• Time Warner: http://www.timewarner.com/company/corporate-governance/codes-of-conduct
Your paper must be in APA format. Do not forget to include your name on the paper.