1. How can Coca-Cola maximize growth through each component of the triple-bottom-line orientation given the decline in soda consumption?

2. Often times HR is accused of being 'soft' in their approach to business. How would you explain the business value behind understanding this type of content with respect to profits and productivity?

3. If you were a Marketing Manager for Coca-Cola and were assigned a project to increase market share by focusing on the value proposition and value from society’s perspective, what recommendations would you provide? Include at least three (3) recommendations and expand upon each recommendation.