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1. How can a firm use the Internet to identify its target market? How can it use the Internet to promote its products?

2. Discuss the promotion strategies that would be utilized by a manufacturer in promoting the following brands. Indicate whether the strategy focuses on product positioning or image building.
a. Corvette convertible

b. Dove facial soap

c. Craftsman tools

d. Mountain Dew soft drink.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92052797

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